Corporate

Survey: Web users in two minds over privacy disclosure

London, August 11 2008 – Eight out of ten people claim they would not give away income details online, but nearly all do, according to a recent study conducted by AOL.

The study, which involved research, executive interviews and a nationwide survey of 1,000 online consumers, found Internet users claim to be very conscious about their privacy and guarded about their personal details. Some 84% said they would not give away income details online, however, 89 percent actually willingly did – without any pressure or persuasion.

The findings also showed the expectation of privacy problems involving fraud is greater than the incidence of actual problems with 34% expecting credit card fraud, while only 11% having experienced it.

In addition, AOL’s research also showed that enhanced understanding about the opportunities and risks of online disclosure leads to lower levels of concern over privacy. 

Lynda Clarizio Named "Woman to Watch" By Ad Age

Lynda Clarizio, President of Platform-A, was called "possibly the pre-eminent woman in digital advertising" by Advertising Age in its annual list of "Women to Watch."

AAF Challenges Student Creativity and Showcases Talent Through the National Student Advertising Competition

WASHINGTON, D.C. – May 20, 2008 – Advertising students from across the country will present their comprehensive integrated marketing campaigns during the finals of the National Student Advertising Competition (NSAC), June 8-9 in Atlanta. AOL is the 2008 competition sponsor, and the NSAC finals are part of the AAF National Conference.

This year, AOL challenged students to develop an integrated marketing campaign for AOL’s AIM instant messaging service and its suite of social media products.

AOL Completes Acquisition of Bebo

AOL completed its acquisition of Bebo, which will form the centerpiece of AOL’s newly formed People Networks business unit. Joanna Shields will serve as Executive Vice President, AOL, and President of People Networks, which comprises Bebo, AIM, ICQ, and AOL’s other community services. People Networks currently has a combined reach of about 80 million users worldwide. AOL Chairman and CEO Randy Falco said that “AOL is uniquely positioned to capitalize on the exploding social media space by delivering a more personal experience for consumers and a better way for advertisers to engage them.” Read more in the release.

Joanna Shields