Bob Lord

    Photo of Bob Lord
    Executive Vice President and President, AOL Inc.

    As President of AOL, Bob Lord heads AOL’s industry-leading advertising sales and technology business, which reaches marketers and publishers in over 30 countries. Bob applies principles from his most recent book, Converge: Transforming Businesses at the Intersection of Marketing and Technology, to innovate AOL at the intersection of premium and programmatic advertising. From this unique position, AOL simplifies media planning and buying for advertisers, agencies and publishers and enables the world’s top marketers to engage with consumers across all screens, formats and types of inventory.

    Prior to AOL, Bob served as Razorfish Global CEO and CEO of Publicis Groupe’s Digital Technology Division, which includes Razorfish, the Digitas LBi network and Denuo, and led over 7,500 employees worldwide. During Bob’s tenure as CEO, he was also responsible for driving the agencies’ digital product offerings, Fluent and CRM365, and representing the Groupe’s technology assets on Publicis Groupe’s P12, its Strategic Leadership Team and the board of directors for its VivaKi unit. Prior to his role as CEO, Bob served as Razorfish’s Chief Operating Officer. Before entering the media space, Bob held various positions in technology consulting and engineering. He is a dedicated industry leader, an active member in the TED community and is a founding member of The Nantucket Project.

    He holds a BS in Engineering from Syracuse University and an MBA from Harvard Business School.

  1. HuffPost Live is an award-winning live streaming network. Every discussion is live and unfiltered. Thousands of people from around the globe join HuffPost Live's programming, five days a week, available online, on mobile and on-demand.
     
  2. 14k+
    Hours volunteered globally in 2014
     
  3. Cannes Welcome Reception
     
  4. 15%
    Global advertising revenue growth YoY
     
  5. AOL Platforms

    10k+
    Publisher Partners
     
  6. 1
    HuffPost Green ComScore Rank
     
  7. AOL video viewers have increased

    6x
    Year over year
     
  8. Programmatic Upfront
     
  9. 510%
    YoY growth for HuffPost Live video views
     
  10. AOLer Samantha Leibovitz says

    I love coming to work every day and being surrounded by such creative, passionate people.
     
 
  1. Make a Difference module on AOL.com

    15B
    Free impressions driven to causes in 2014
     
  2. AOL Digital NewFront
     
  3. Video

    90%
    Of Ad Age 100 Advertisers do business with AOL
     
  4. 250%
    Growth in programmatic revenue
     
  5. Video

    5B
    Video ad impressions served each month
     
  6. We award Blue Monsters to our top employees
     
  7. StyleList

    1
    ComScore Rank (Style & Beauty)
     
  8. AOLer Chris Nims says

    I've stayed at AOL for as long as I have because I love what I do, and I love the people with whom I do it.
     
  9. 2x
    Consumers are twice as likely to interact with ads that feature real-time content
     
  10. AOL On offers the most relevant video on every topic sifted, sorted and served to you.
     
 
  1. Explore the stories of trailblazing women and inspire your own through MAKERS.com.
     
  2. 94M
    Monthly views globally on HuffPost
     
  3. Arianna Huffington at AdWeek
     
  4. 2B
    Video views surpassed on HuffPost Live
     
  5. Advertising.com

    3B+
    Global impressions per day
     
  6. 25+
    AOL’s proprietary Loft ad format averages more than a 25-second expansion time
     
  7. Anytime, Anywhere Tech Support
     
  8. 9%
    Revenue growth in 2014
     
  9. MapQuest

    #2
    Mapping property
     
  10. Cambio

    The site #BUILTBYGIRLS for girls covers everything from video games and coding to fashion and celebrities to entertain and inspire girls to achieve their goals.