Truveo Makes International Searches More Relevant

San Francisco, CA – May 7, 2008 – Truveo, the leading video search engine, today announced that it has introduced new localized ranking algorithms for all of the countries it serves with the 17 international Truveo portals. With these new algorithms, the order of search results will vary from country to country in order to deliver the most relevant results to each country’s Truveo users. Truveo and its international portals are accessible at http://www.truveo.com.
 
Previously, Truveo, like most video search engines, had one single relevancy and ranking algorithm for all searches no matter where the search originated. So, a search in the U.S. for “football” would turn up the same videos as a search in the UK for football even though the two searchers were most likely looking for and expecting completely different results.
 
Now, Truveo’s new international ranking and relevancy algorithm looks at the country of origin for the search and uses this to adjust how much importance is given to various factors including the language and country of origin for the videos that match the search query. For example, a search on Truveo’s France portal, fr.truveo.com, will be more likely to turn up French language videos from French media companies such as France24.
 
“As AOL continues to extend the global distribution of our products and services, Truveo's aggressive international expansion and initiatives such as the new international ranking and relevancy algorithm will only add to Truveo's leadership around the world," said Kevin Conroy, Executive Vice President of AOL.
 
“Since we kicked off our international expansion six months ago, we have seen a surge in traffic and received very positive feedback from around the world,” said Pete Kocks, President of Truveo and Vice President of AOL. “The introduction of our new international ranking and relevancy algorithms will now give users around the world even better results and an even better experience.”
 
About Truveo
Truveo is the search engine for video, making it possible for consumers to search and browse through over 100 million videos from thousands of sources across the Web. Truveo was founded by some of the industry's leading experts in video search technology and has built one of the largest and most up-to-date indexes of high-quality video on the Web. As a result, Truveo enables users to find video that cannot be found in any other search engine. Truveo first launched its industry-leading search engine in 2005 and today, the Truveo search engine powers video search on some of the most popular destinations on the Web, including AOL Video, AOL Search, Brightcove, CBS RADIO’s sites, Clevver, CSTV, Excite, Flock, Infospace, Kosmix, Microsoft Corporation, Pageflakes, PureVideo, Qwest, CNET's Search.com, Sportingo, Widgetbox and YourMinis, reaching an audience of over 50 million users a month. Truveo’s critically-acclaimed flagship destination, www.truveo.com, has received widespread praise, establishing itself as the leader in the fast-growing video search market.