Conversations start here for consumers and for brands
AOL Advertising provides advertisers, agencies and publishers the opportunity to build their brands and engage with consumers with the most powerful, comprehensive and efficient online advertising tools available anywhere. The original brands available through the AOL Huffington Post Media Group offer our clients unprecedented media placements, deep integration and eye-popping creative executions. Our industry-leading network, Advertising.com, helps advertisers reach highly-targeted audiences at scale, and helps publishers maximize revenue. And our commitment to research gives clients the insights they need to make the most of their media buy. For success online, it's all right here.
AOL Premium Formats
Good advertising doesn't just relay information – it sings. AOL Premium Formats gives your creative the proper stage to belt out your message. Named winners of the Interactive Advertising Bureau's (IAB) Rising Stars Ad Formats Awards, the Project Devil unit (now "IAB Portrait") and Pictela pushdown unit (now "IAB Pushdown") are designed to transform brand marketing on the Web. These units, along with the 4 other premium formats we offer, invite consumers to engage and interact with the brand. Project Devil, our philosophy around beautification of the Web, helps create a better user experience, and in turn, better results for advertisers and publishers.
The AOL Networks' focus is to position AOL as a global partner for leading publishers, advertisers and agencies seeking to maximize the value of their online brands through premium formats, video, content, networks, platforms and monetization. The eight businesses that make up this Network are Advertising.com, ADTECH, AOL On Network, goviral, Pictela, Studio Now, 5min Media and Sponsored Listings.
Advertising.com is the technology, data and insights arm of AOL Advertising. At the heart of Advertising.com's technology is AdLearn, the most advanced optimization and bid management system in the business. AdLearn has processed up to ten billion transactions per day for the past 12+ years and consistently provides unmatched results for the world's largest advertisers. At the end of the day, your advertising platform either performs or it doesn't. And put simply, no other platform produces the kind of results we do – year after year.
ADTECH's integrated ad serving solutions enable web publishers, ad networks, agencies and advertisers to manage, serve and report on their online advertising campaigns – including display, video and mobile formats.
AOL On Network
The AOL On Network is a curated video experience of 14 channels built around the topics that interest audiences most. From original series by AOL Studios and leading production houses to an immense library of brand name partner content, our programming team constantly refreshes these channels -- from AOL On Food to AOL On Style -- with breaking stories and trending topics. Celebrity curators also add their voices to AOL On with custom playlists of the videos that excite and inspire them.
5min Media provides publishers full access to the web's deepest curated library, use of a white-label player, and proprietary technology that allows them to integrate our videos across their sites to reach and engage with targeted audiences – immediately.
goviral distributes branded video content, guaranteeing audiences and user initiated video plays for advertisers on a pay-for-performance basis. Visitors engage with the relevant and non-intrusive content, increasing time spent on your site – as well as your earnings.
Pictela is an award winning, high-definition global content marketing platform for serving and distributing brand content across online advertising and social media. Pictela is revolutionizing how brand content is served, distributed and measured. And it is the Pictela platform that powers the backend of AOL Premium Formats.
Nothing keeps people interested like good content. At StudioNow we work with all types of businesses to produce affordable custom video that's hyperlocal, high quality and scaled to their needs. By bringing together the best video technologies and the most creative and experienced production professionals, we've created one unified platform to ideate, produce and distribute video that engages consumers and builds brands.
Our premier pay-per-click, site-targeted Advertising.com Sponsored Listings network includes AOL Media properties and many of the web's top sites. With ASL, advertisers have an unmatched ability to target ads by content and by audience.